Focus note: Insurance Client-Centric Cycle I3C

Access to Finance Rwanda (AFR) is a catalyst with a mission to increase the resilience of low-income income households in Rwanda. In 2019 it launched the Inclusive Client-Centric Cycle project dubbed I3C, that helped three insurers to develop customer-centric insurance solutions for over 120,000 low-income households in only one year as detailed in the box on the following page.

Here is what we learnt:

  • The unmet insurance needs of low-income households are a business opportunity for insurers
  • Microinsurance requires a customer-centric approach
  • Iterate fast through customer feedback
  • Market enablers can accelerate the microinsurance market development
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