Focus note: Insurance Client-Centric Cycle I3C
Access to Finance Rwanda (AFR) is a catalyst with a mission to increase the resilience of low-income income households in Rwanda. In 2019 it launched the Inclusive Client-Centric Cycle project dubbed I3C, that helped three insurers to develop customer-centric insurance solutions for over 120,000 low-income households in only one year as detailed in the box on the following page.
Here is what we learnt:
- The unmet insurance needs of low-income households are a business opportunity for insurers
- Microinsurance requires a customer-centric approach
- Iterate fast through customer feedback
- Market enablers can accelerate the microinsurance market development