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AFR LEAD SERIES: MICRO-INSURANCE: THE CUSTOMER-CENTRIC APPROACH IN RWANDA
As part of the Access to Finance (AFR) LEAD series, this month we will discuss key insights from the Insurance Client-Centric Cycle (I3C). The AFR’s inclusive insurance sector development initiative that started in 2019 to influence the development of appropriate insurance services for Rwanda.
The initiative is part of AFR’s inclusive insurance market development intervention strategy which aims to increase access and usage of insurance services for low-income households and individuals. The I3C focused on assisting insurers to translate consumer insights into tailored innovative insurance solutions.
Core to the I3C approach is Human-Centered Design (HCD) – a creative approach to problem solving; a process that starts with understanding problems faced by users and ends with new solutions to address them. AFR kickstarted I3C with a 2-week Human Centred Design workshop led by Microinsurance Master. It also guided the three participating insurers: Prime Life, Radiant Yacu and Sanlam Vie to evaluate their work and prepare for the next stage of their journey.
During the webinar, Mr Olivier Muhire Nkurunziza, Chief Operations Officer at Sanlam Vie, Ms Ovia K Tuhairwe, Chief Executive Officer at Radiant Yacu and Mr Innocent Habarurema, Chief Executive Officer at Prime Life insurance will share their experiences.
AFR LEAD Series aim at engaging participants in stimulating discussions on a range of topics pertaining to pressing issues in Rwanda’s journey to the financial sector development and economic transformation.